Accessible Tourism: The Key to Growing Business

Over one billion individuals live with disabilities worldwide. Accessible tourism offers business opportunities for market growth and inclusivity. By embracing universal accessibility, the tourism industry can overcome perceived barriers such as cost, design, and unawareness. Travel and tourism industry leaders are key stakeholders who must work with city planners and policymakers. The industry can be transformed by redesigning infrastructures and digital accessibility that respond to design principles that create universal accessibility. Overcoming attitudinal biases and costs can help realize business opportunities. All key stakeholders must adhere to design principles that will create universal accessibility.