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This critical incident describes Greenpeace’s social media and direct-action campaign targeting Lego for its business relationship with Shell Oil.
MannKind Corporation is a small biotechnology firm faced with a critical decision to find a partner to market its first product.
Lululemon Athletica, known for high-end yoga apparel, faced a series of bad public relations events starting in 2006 and continuing until 2013.
This critical incident describes a discrimination issue between an employee at a retail store and an angry customer.
Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it.
This case focuses on the Big Ten athletic conference’s fall 2012 decision to add Rutgers and the University of Maryland to the conference.
Triple Impact was a new social enterprise start-up firm founded by four university students in 2013. The founders believed that it was possible to serve others and make a profit.
Rep. Frank Lucas was chair of the House Committee on Agriculture, the committee charged with overseeing the Supplemental Nutrition Assistance Program, or SNAP, commonly known as food stamps.
This case represents a small business that a first-time entrepreneur opened and expanded with little planning associated with either event.
As writers who have made numerous attempts to create cases (some more successful than others) we are often asked, "how do you find a topic?" or "what topics make good cases?" These questions are
This is the full preview of the Journal of Critical Incidents - Volume 7 (Fall 2014). Individual cases with the associated teaching notes can be found by searching the case title.
What does Jerusalem have to say to Athens?
Tertullian, a Christian author and apologist in the second century of the Common Era, asked, “What does Athens have to do with Jerusalem?” This comes from hi
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises.
The Journal of Jesuit Business Education is the peer-reviewed, interdisciplinary journal of the Colleagues in Jesuit Business Education (CJBE).
Welcome to Volume 5 of the Journal of Jesuit Business Education!
Outcomes Assessment for Mission: Measuring the Impact of Jesuit Education The accreditation standards of The Association to Advance Collegiate Schools of Business (AACSB) make clear the essential
In 2007, our university signed the American College and University Presidents Climate Commitment agreement. At the time, that organization comprised fewer than two dozen schools; now it has hundreds.
What is the proper role of business leaders with regard to sustainability? In this paper, we dialectically bring the disciplines of economics and philosophy to bear on this question.
I want to propose a new patron saint for business people: Peter Faber.
Faculty members across the academy regularly use rubrics for assessing a variety of student work. Such assessments and rubrics are inherently based on the pedagogy employed by the educators.