This teaching innovation case presents a multi-level redesign of Strategic Management courses at a Jesuit university in Mexico, aimed at integrating ethical reflection, technological engagement, and purpose-driven pedagogy. As capstone experiences, Strategic Management courses are designed to help students synthesize and apply concepts learned throughout their academic programs. Accordingly, they often rely on the case method, which provides an ideal setting for evaluating decision-making and exploring alternative strategies. This format also enables peer learning through exposure to diverse perspectives.
A key challenge, however, lies in keeping cases relevant for younger students, particularly when featured companies have lost prominence or when past decisions no longer align with today’s ethical standards. Drawing from the Inspirational Paradigm (IP) and the Ignatian Pedagogical Paradigm (IPP), this innovation uses generative artificial intelligence (GenAI) to adapt case studies and develop new, ethically oriented discussion questions. This approach supports deeper engagement with strategy as a moral practice and aligns with current pedagogical and technological opportunities. This case contributes to ongoing conversations about how to teach Strategic Management ethically and experientially, while addressing generational learning preferences and global business challenges.