Carlos Ballesteros is Associate Professor of Consumer Behavior at the Universidad Pontificia Comillas (Madrid Spain) and Head of its Social Business Guidance Unit, a service-learning initative for undergraduate business students. He has been teaching at the university since 1992: His courses taught comprises Introduction to Marketing, Consumer Behavior, Marketing Ethics and a module of Fair Trade and Responsible Consumption, among other subjects as e.g. Qualitative Methodology for doctoral research in marketing and business. He is also a voluntary Professor of International Marketing and Global Markets at “Jesuit Commons: Higher Education in the Margins”, an initiative which provides higher education at refugee camps in Africa and Asia. It has had several senior academic positions (Head of Studies, Academic Director). He is also involved in a number of community services, such as a Fair Trade Shop or an Ethical Bank in Spain as well as a Charity for HIV Orphans in Kenya. He is a recognized keynote speaker and newspaper and journal columnist. He has been appointed as an expert evaluator for the European Commission for several programs (including Marie Curie grants and H2020 TwiNN)