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Spirit Airlines: Could Promotional Exposure Go Too Far
Spirit Airlines, known for its low airfare and its controversial promotions, ran a June 2010 web promotion that instructed viewers to “Check Out the Oil on Our Beaches.” The promotion ran only a
| Dr. Bradley W. Brooks, Queens University of Charlotte
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The Case of the Burning Laptops
This case offers students the opportunity to evaluate the response of laptop computer manufacturers to incidents of their batteries overheating and igniting into flames.
| Jeanne Christman, Rochester Institute of Technology
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Bully or Boss?
Teresa Sullivan had just started her position as President at the University of Virginia (UVA). One of her highest priorities was to decide what to do with Ted Genoways.
| Joe G. Thomas, Middle Tennessee State University
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Ending Homelessness in Kansas City
Charles German was recently elected as Chair of the Homelessness Task Force for Kansas City. Kansas City currently had no strategy for dealing with the homeless.
| Michael J. Stellern, Rockhurst University
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