Society for Case Research MBAA 2021

1
Experience level: 
Beginner
Intended Audience: 
Faculty
Authors: 
Virginie Pioche Khare, Karen Popovich

Chuck E Cheese: Entertaining Alternatives to Survive COVID 19

The case takes place at the beginning of the COVID19 pandemic, as executives of Chuck E Cheese meet virtually to discuss alternatives to improve the company’s bottom line. The entertainment center giant has just lost 94% of revenues from a year prior and has switched to a takeout and delivery model. Among the alternatives to review are marketing moves to increase revenue. The restructuring committee also needs to evaluate the possibility of filing for bankruptcy.