46th Annual Society for Case Research & Global Jesuit Case Series Summer Workshop 2024

Experience level: 
Intended Audience: 
Ann Hackert, Steven Byers

Embryo: Brewing a Future by Valuing the Dream

"Brewing a Future by Valuing the Dream" focuses on a campus coffee shop owner considering purchasing the building where his business is located. The owner leases his current location, and there is a For Sale sign indicating his landlord wants to sell the building. The For Sale sign was the spark that helped the owner begin thinking about his options and future plans for the business. The case study includes the owner’s perspectives and supplements that with additional secondary research.