Experience level: 
Intended Audience: 
Clifford Shultz [Loyola University Chicago, USA], Nicholas Santos S.J. [Creighton University, USA], Dominic Chai S.J. [Boston College, USA]

Systemic Integration of the Sacred and the Secular for Sustainable Peace, Prosperity, Humanity and Well-Being: Catholic Business Schools as Catalytic Institutions

Our planet is under various assaults that pose an existential threat to many life forms, including Homo sapiens. Human choices and behaviors are largely responsible for the degradation of our delicate biosphere and the well-being of billions of people struggling to survive on it. This reality and accelerating trends – e.g., climate change, pollution, extinctions, exploitation, exclusion, hunger, incivility, forced displacement and wars – are so alarming that Pope Francis has promulgated two seminal encyclicals over a 5-year timeframe, Laudato Si’ (2015) and Fratelli Tutti (2020). The overarching goals of both these encyclicals are sustainable well-being for our planet, social justice, fraternity, and indeed security, safety, prosperity and well-being for all people. Actualization of these sacred goals will require secular understanding, systemic integration and constructive engagement, particularly from/among marketing organizations and other catalytic institutions – in conjunction and coordination with the most vulnerable people suffering from various existential threats. The purpose of this presentation is as follows. Firstly, to extend a conversation on collaborative field research that will explore the awareness and impact of Pope Francis’ two encyclicals and the extent to which businesses, marketers/marketing and other catalytic institutions can contribute to their systemic actualization, locally and globally. Secondly, to expand the network of partner-institutions and scholars interested to administer studies – particularly in unrepresented or under-represented countries or regions – and in turn to assess (a) awareness of Fratelli Tutti and related secular values/measure, (b) the extent to which the ideas and values are embraced, and ways policies and practices might be shaped to affect desirable secular outcomes that could emerge from tenets articulated in Fratelli Tutti.