Components

Case Writing Matters

Leigh W. Cellucci, East Carolina University, Daniel Kerrigan, East Carolina University, Cara Peters, Winthrop University
June 1, 2012
SKU:
EDU-009092
Region: 
North America
Topic: 
Accounting & Finance, Economics, Entrepreneurship, Ethics & Social Justice, Human Resources & Organizational Behavior, Information Systems, Marketing & Sales, Operations, Strategy & General Management
Length: 
7 pages
Keywords: 
case writing, case research, Journal of Case Studies
Student Price: 
Free
Average rating: 
0

Cases are real life, true stories. The story is told about a real event in a real organization in a real industry. William Stratton, Past President of Society for Case Research (2002) defines a case as “an authentic description of a real situation . . .” (as cited in Berger, Stratton, Thomas, and Cook, 2011, p. 8). Silverman and Welty (1994) define a case as “a real-life problem or dilemma which has no immediate, obvious, single or correct solution” (as cited in Millis and Cottell, 1998. p. 159). The key points about cases are that they are true; the event(s) really happened; and there has been research conducted that provides an organizational scenario. As Cook, Goulet, and Leonard (2006)