Case review for Beam Inc.: The Dilution of the Maker's Mark Brand (A) and (B) by Joe Petrin

We recently used this case on makers mark for a study in my marketing management class. This case was really well organized and gave us all the information we could have needed. It was also very interesting to learn a little about a company that I knew nothing about prior. Ease of use was much better than other websites I have used for cases.