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  1. 31262

  2. Sessions

  3. Winning On Taste, Losing On Share: Pepsi Challenge Returns

Winning on Taste, Losing on Share: Pepsi Challenge Returns

Society for Case Research MBAA 2026
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Abstract
Winning on Taste abstract.pdf
Speaker(s)
Jerome Christia
Session Time Slot(s)
Time
Wed, Mar 25 - Fri, Mar 27 2026, All day
Authors (Name, Institution, Email)

Jerome Christia

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