Survey Methods in Multinational, Multiregional, and Multicultural Contexts Book Review

March 10, 2021
Human Resources & Organizational Behavior, Strategy & General Management
survey research, methods, Multinational, multiregional, multicultural
Area of Study: 
Research Methods
Target Audience: 
Faculty/Researchers, Other Audience
Average rating: 

The book Survey Methods in Multinational, Multiregional, and Multicultural Contexts (3M) was written by eight editors, reviewing the process of multi-sample, cross-country, and cross-cultural surveys, based on 31 chapters in eight parts. Each part starts with the determination of a survey involving various countries. This book sees the smaller world from an academic point of view. The purpose of this book is to draw attention to important changes in the comparative method, identify research with new methods, and help indicate the need for researchers to identify linguistic and literary problems that have not been addressed before. Several ways, preparation, process, and research challenges are described in this book relate to the determination of questionnaires, adaptation of language, culture, even if there is no response or there are obstacles to state regulation. 3M research is the embryo of the concept of big data that developed into global research because of the internet of things. This book can be an appropriate guide for 3M survey research. Based on the substance of this book review, reviewers recommend four books as further reading, namely (1) Advances in Comparative Survey Methods: Multinational, Multiregional, and Multicultural Contexts (3MC), (2) Big Data Analysis and Deep Learning Applications: Proceeding of the First International Conference on Big Data Analysis and Deep Learning, (3) Global Journalism: Survey of International Communication, and (4) Global Journalism: A Survey of the World's Mass Media.