Intro to Advertising and Brand Strategy Course Documents
Professor - Mr.
July 19, 2019
Marketing & Sales, Strategy & General Management
#advertising, #branding, #marketing, #creative advertising
Area of Study:
Integrated Marketing Communication
Faculty/Researchers, Executive Education
What makes a truly great brand? The type that moves you… Gives you goose bumps, makes you laugh, or makes you cry? That makes you feel something? That makes you develop a relationship with that brand? This class will give you a clear look into the art, science and practice of advertising. We will explore what effective advertising looks like, how to build it, how to make people emote, and most importantly, make people buy.