Components
Intro to Adv Class Presentation Info
Branding Overview Presentation Info
Brand Establishment Presentation Info
How Advertising Works Info
Advertising & Ethics Info
Sex & Advertising Info
Advertising Campaign Strategy Info
Consumer Behavior & Research Info
Culture and Advertising Info
Tactics Info
Marketing Utility Info
Production & Development Info
Advertising Agencies Info
Industries & Verticals Info
B2B Advertising Info
Branding Yourself Info
Measurement Info
Advertising and Product Development Info
Jumping the Shark Info
Advertising at its Peak Info
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Intro to Advertising and Brand Strategy Course Documents
Submitted by Matt Read
Professor - Le Moyne College
Lecture materials
July 19, 2019
Topic:
Marketing & Sales, Strategy & General Management
Keywords:
#advertising, #branding, #marketing, #creative advertising
Area of Study:
Integrated Marketing Communication
Target Audience:
Faculty/Researchers, Executive Education
Price:
Free
Average rating:
0
What makes a truly great brand? The type that moves you… Gives you goose bumps, makes you laugh, or makes you cry? That makes you feel something? That makes you develop a relationship with that brand?
This class will give you a clear look into the art, science and practice of advertising. We will explore what effective advertising looks like, how to build it, how to make people emote, and most importantly, make people buy.