This is the full preview of the Business Case Journal - Volume 9, Issue 1 (Summer 2001). Individual cases with the associated teaching notes can be found by searching the case title.
This is the full preview of the Business Case Journal - Volume 9, Issue 1 (Summer 2001). Individual cases with the associated teaching notes can be found by searching the case title.
Marketing Research in the Political Arena: Use or Abuse?
- Stephen B. Castleberry, University of Minnesota--Duluth
Gold'n Pump: Sometimes Bad Things Happen to Good Companies
- Janell Kurtz, St. Cloud State University
- Richard Sebastian, St. Cloud State University
- Gary Sneide, St. Cloud State University
The Spotswood Company Benefits Plan
- William A. Stover, Seton Hall University
Project Dove-Tail: A Study in Intercultural Relationships and Communication
- Taira Koybaeva, Utah State University
- Richard L. Ratliff, Utah State University
- I. Richard Johnson, Utah State University
The Early Learning Center: Financial Analysis of a Nonprofit Day-Care Expansion
- Ann Hackert, Idaho State University
- Steven S. Byers, Idaho State University
First Protestant Church: At the Crossroads
- W. Kent Moore, Valdosta State University
- Peter M. Bergevin,Valdosta StateUniversity
The Loewen Group
- John V. Mullane, Middle Tennessee State University
- Joe G. Thomas, Middle Tennessee State University
Agilent Technologies' Initial Public Offering
- Patricia A. Ryan, Colorado State University
Biotecnol LDA Pharmaceutica: A Case Study
- Michael Bommer, Clarkson University
- Manual V. Heitor, The Technical University of Lisbon
- Conceicao Vedovello, Universidade de Mogi das Cruzes
- Pedro de Noronha Passarra, Biotecnol LDA