Business Case Journal Volume 11, Issue 2 (Winter 2003/2004)

December 1, 2004
Entrepreneurship, Ethics & Social Justice, Marketing & Sales, Strategy & General Management
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This is the full preview of the Business Case Journal Volume 11, Issue 2 (Winter 2003/2004). Individual cases with the associated teaching notes can be found by searching the case title.

Oncologic Biopharmaceuticals: The Acquisition of a Technology Start-Up

  • John H. Friar, Northeastern University
  • Raymond M. Kinnunen, Northeastern University

Roberts Pharmaceuticals

  • Thomas L. Lyon, Rockhurst University
  • Anthony L. Tocco, Rockhurst University

GlaxoSmithKline's Retaliation Against Cross-Border Sales of Prescription Drugs

  • Sara Smith Shull, University of Nebraska at Omaha
  • Rebecca J. Morris, University of Nebraska at Omaha

Phillip's Photography: How to Compete with Superstores and the Internet

  • Nancy M. Levenburg, Grand Valley State University
  • Thomas V. Schwarz, Grand Valley State University

Chipco International: "We Didn't Create the Problem, But We Have To Survive It

  • Thomas C. Leach, University of New England