Society for Case Research / Global Jesuit Case Series Summer Workshop

Experience level: 
Intended Audience: 
Andy Borchers, Jeff Cohu, Ray Eldridge

Embryo - ABC Tire Company - Transforming a Culture to High Performance and Faith

This embryo is a descriptive case that tells the story of James V., a successful manager of a tire retread operation. The factory has experienced superior performance under James' tenure while simultaneously implementing a purpose-driven culture and a galvanizing experience when the organization and its employees lived through Hurricane Harvey.