Tessa Wolf, Head of Merchandising, Creative, and Brand, has been with the Framebridge since day one, and gone are the days of throwing ideas out into the market to see what sticks. Greater complexity has generated more factors to weigh and longer decision processes around development of new ideas. Ideas outside of the immediate scope pose an even greater challenge because while they may present an opportunity, the effort involved to create fit is often not worth the risk.
Should Framebridge consider expanding its product offering to include art prints?
Framebridge’s innovative model is built on the ability to 1) deliver a quality product while 2) vastly reducing production costs of the traditional framing market. Packaging is central to both objectives. Kristin Muhlner, President and COO, is confident in the durability of Framebridge’s packaging but recognizes room for improvement on the cost side.
She asks, what alternatives could Framebridge employ in materials or technology to reduce costs?