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This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.
This is one of two modules in a teaching package. The first module, which can be downloaded...
This module focuses on teaching students the rationale and mathematical foundation of advanced natural language processing (NLP) methods – the theory component.
This...
This course is designed in a modular format so educators can choose the elements and applications most suitable for their course objectives. Alternately, the course will be offered online, each semester when warranted, facilitated by Dr. Facca-...
The following project was conducted in partnership with University of Detroit Mercy and Ford Community Corps. Multiple non-profits were approached to make this project possible such as; ERACCE, Detroit Audubon, Detroit International Wild-Life...
The GCSEN Social Entrepreneurship Toolkit is intended to introduce potential social entrepreneurs to some of the critical concepts and tasks related to developing a social enterprise “that marries the mission of a non-profit or government...
Influencer Marketing can take on many different forms from sponsored posts, hosting giving aways, or appearing at brand events. What influencer marketing looks like depends on the ask and on the client. Today, we are joined by Assistant...
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
Written assignment for Principles of Marketing that challenges students to consider the personal value equation from a fresh perspective.
This assignment has students read a New Yorker article about research on consumer perceptions of food. The first two questions challenge students to hash out the experiments described in the article in terms of formal scientific design (i.e.,...