Connie Allsopp Cheryl Marshall
What is My Life Worth? Shifting from Beneficiary to Owner
This decisional case features how a new female CEO successfully ran the family business after an urgent transition and discovered the real issue was how to realize profits before she retired. Sara Smith, the beneficiary and owner ran Westcoast Composite Products (WCP) for three years as she researched this key constraint. Students are asked to consider this constraint (Lepore & Cohen, 1999), along with what Sara needed to learn as the new CEO. Also what exit planning and business strategies she needed to implement before she could decide whether to sell or close the family business.