Society for Case Research Spring Conference MBAA
6
Experience level:
Beginner
Intended Audience:
All
Authors:
Jeffrey J. Jewell, Lipscomb University
Julio A. Rivas, Lipscomb University
Jeffrey A. Mankin, Lipscomb University
Microsoft Buys Activision: Convergence in the Video Game Industry
This critical incident covers the announcement by Microsoft, on January 18, 2022, of its intention to acquire Activision Blizzard for $68.7 billion. The announcement of one of the largest acquisitions of all time sent shockwaves through the tech, entertainment, and video game industries, and raised new concerns about the power of giant tech companies and their ability to force convergence on industries.