Society for Case Research Spring Conference MBAA

Experience level: 
Intended Audience: 
Jeffrey J. Jewell, Lipscomb University Julio A. Rivas, Lipscomb University Jeffrey A. Mankin, Lipscomb University

Microsoft Buys Activision: Convergence in the Video Game Industry

This critical incident covers the announcement by Microsoft, on January 18, 2022, of its intention to acquire Activision Blizzard for $68.7 billion. The announcement of one of the largest acquisitions of all time sent shockwaves through the tech, entertainment, and video game industries, and raised new concerns about the power of giant tech companies and their ability to force convergence on industries.