Society for Case Research Spring Conference MBAA
3
Experience level:
Beginner
Intended Audience:
All
Authors:
L. Daniel Cravens, Idaho State University
Nikole Layton, Idaho State University
Connor Burkhart, Idaho State University
Ritesh Yadav, Idaho State University
Konstantine Ritter, Idaho State University
Masoom Agrawal, Idaho State University
Jon Hurt, Idaho State University
Emma Watts, Idaho State University
Tesia Kellar, Idaho State University
Spencer Sorensen, Idaho State University
Ashok Chakraborty, Idaho State University
Rana Mazumder, Idaho State University
Gwyneth Donahue, Idaho State University
Downtown Revitalization Success in Tupelo, Mississippi
Up until the 1960s, America’s downtown business districts were the heart of their communities. However, during the 1970s and 1980s, downtown business districts faced stiff competition from malls and shopping centers. Downtown business districts faced further challenges during the late 1990s with the rise of the internet and online retailers such as Amazon. Downtowns in many communities are in need of revitalization. Many communities seeking this revitalization of their downtowns are seeking to learn from communities such as Tupelo, Mississippi that have successfully revitalized their downtown business districts.