Society for Case Research Spring Conference MBAA

3
Experience level: 
Beginner
Intended Audience: 
All
Authors: 
L. Daniel Cravens, Idaho State University Nikole Layton, Idaho State University Connor Burkhart, Idaho State University Ritesh Yadav, Idaho State University Konstantine Ritter, Idaho State University Masoom Agrawal, Idaho State University Jon Hurt, Idaho State University Emma Watts, Idaho State University Tesia Kellar, Idaho State University Spencer Sorensen, Idaho State University Ashok Chakraborty, Idaho State University Rana Mazumder, Idaho State University Gwyneth Donahue, Idaho State University

Downtown Revitalization Success in Tupelo, Mississippi

Up until the 1960s, America’s downtown business districts were the heart of their communities. However, during the 1970s and 1980s, downtown business districts faced stiff competition from malls and shopping centers. Downtown business districts faced further challenges during the late 1990s with the rise of the internet and online retailers such as Amazon. Downtowns in many communities are in need of revitalization. Many communities seeking this revitalization of their downtowns are seeking to learn from communities such as Tupelo, Mississippi that have successfully revitalized their downtown business districts.