Society for Case Research Spring Conference MBAA

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Cara Peters, Brad Brooks

Character Development in Case Writing

This study examines character development within the field of case writing. An overview theory on characters within cases is provided. The theory is then utilized to to examine the state of character usage and development within a sample of 38 cases published by the Society for Case Research. The majority of the cases in the sample embraced theory on character inclusion. However, while the sample of the cases tended to include characters, the development of character personas was lacking. The findings are discussed in light of current theory and practice in case writing.