Society for Case Research MBAA 2024
3
Experience level:
Intermediate
Intended Audience:
Faculty
Authors:
Sia Bhaskar (student), Destynie Sewell, Prescott C. Ensign
Cry for the Camera (it’s better for views) Ethics of Family Vlogging
This case study explores the ethics of family vlogging (video blogging) an online phenomenon where people share their daily lives featuring their children on the internet. Within content featuring children, there are two main types: sharenting and kidfluencing. Sharenting refers to parents (or other caregivers) sharing information about their children (usually underage) online through photos, videos, and personal stories. Although it provides the opportunity for parents to share and receive parenting advice, there is a common criticism that it can allow (encourage even) parents to prioritize content over the wellbeing of their children. Kidfluencing refers to children who have gained large social media followings from a social media page under their name or their families. This type of content is criticized for the creation of a child’s digital footprint without their consent.