Society for Case Research MBAA 2023

Experience level: 
Intended Audience: 
Virginie Pioche Khare, Allison Edwards

Reopening Casa Bonita: Can the Creators of South Park Revive the Icon?

The case takes place post COVID19 pandemic as the creators of the TV show South Park have acquired the iconic Mexican restaurant La Casa Bonita, in Lakewood, Colorado. The landmark restaurant has filed for Chapter 11 and the new owners need to decide what to change when the restaurant reopens, including whether to emphasize the TV show’s connection to the restaurant.