Nakato Hirakubo, Brooklyn College Craig Davis, Ohio University
Otsuka Kagu: Competitive Strategy
Otsuka Kagu was a luxury furniture store in Japan that began in 1969. Katsuhisa Otsuka, the company founder, and his daughter were faced with how to sustain a long-term competitive advantage in a challenging competitive environment and a declining economy. This decision-based critical incident focuses on choosing the optimal competitive strategy using the Ansoff Matrix Model.