Society for Case Research MBAA 2023

Experience level: 
Advanced
Intended Audience: 
All
Authors: 
Cara Peters, Bradley W. Brooks, Sondra Simpson

Looking Toward The Future: Ideas for SCR Marketing

The SCR Board created a task force last summer to develop a marketing plan for the organization. This presentation will overview the ideas in the marketing plan for the organization. After presentation, it will be suggested that the organization add a committee to its bylaws for purposes of implementation.