Society for Case Research MBAA 2023
7
Experience level:
Advanced
Intended Audience:
All
Authors:
Cara Peters, Bradley W. Brooks, Sondra Simpson
Looking Toward The Future: Ideas for SCR Marketing
The SCR Board created a task force last summer to develop a marketing plan for the organization. This presentation will overview the ideas in the marketing plan for the organization. After presentation, it will be suggested that the organization add a committee to its bylaws for purposes of implementation.