Society for Case Research MBAA 2023

Experience level: 
Intended Audience: 
Dr. Mahesh S. Raisinghani

Kevin’s Natural Foods: A Case Study Analysis of Strategic Decision Making for Supply Chain Integration

Globalization and market fluctuations have created the need for flexible, responsive supply chain networks. Along with reducing operational inefficiencies, such supply chain designs also help in the implementation of sustainability and traceability processes along the value chain. The vast advantages of its differentiation have molded supply chains into a strategic weapon for market competitiveness among firms. This case study gives a summarized view of the process of strategic decision-making for supply chain integration. The case study further discusses corporate examples of supply chain designs for value creation.