Society for Case Research MBAA 2023

Experience level: 
Advanced
Intended Audience: 
Faculty
Authors: 
Cate Loes, Francis Daniel

The Juicery: An unexpected growth opportunity

DJ Finnegan saw an opportunity to take his love for a healthily lifestyle and his current interest as a franchisee in The Juicery to build an organization that would grow and expand across the south. DJ purchased the The Juicery organization when several investors were looking for a way out. He quickly discovered the challenges of growing an organization presented greater challenges than running an individual franchise. An unexpected offer to be acquired by another company arose as an alternative to organically growing the organization. DJ needed to decide if he should grow the business on his own or sell to a larger organization.