Society for Case Research MBAA 2023

Experience level: 
Intended Audience: 
Suhail Sultan; Monika Hudson

The Izhiman Coffee Challenge

Izhiman Coffee is a Palestinian family-owned business over a century old becomes a success story. The company’s passion for its continuous success lies in the flavor and quality of Turkish coffee and the family’s long experience in the coffee industry. Over 100 years ago (please see exhibit (1)), the great grandfather of the Izhiman family established a small trading business for coffee in Palestine. Nowadays, the company owns many branches in Palestine and Jordan and plans to enter the Gulf market. Let us discover the journey of the company since 1994 to recent days.