Society for Case Research MBAA 2023

Experience level: 
Intended Audience: 
Connie O'Brien, Nancy Stempin

Fizzy Water, Inc.: Strategic Planning and Cost Accounting Case

This case asks students to evaluate the operational challenges of a Fizzy Water, a bottled water beverage company and find ways to improve profitability. Students are asked to analyze current performance and make recommendations based on their analysis and the use of third-party industry data/trends. Through this case, students will expand their understanding of the managerial accounting concepts related to financial analysis, costing, and budgeting. This case is appropriate for use in cost accounting, advanced managerial accounting, or strategic planning courses.