Society for Case Research MBAA 2023

Experience level: 
Intended Audience: 
Karen Popovich, Saint Michael's College Virginie Khare, Eckerd College

Can a folk legend fight another day? Re-branding Ethan Allen

Critical Incident - basic idea: From the viewpoint of Executive director of Ethan Allen Homestead in Winooski, VT, Ms. Grove: while touring the colonial gardens pondering whether new ideas to develop volunteers and raise funds will work with the board. LO and DQ • Using the business canvas map to re-imagine the mission, vision, and long-term strategy • Non-profit fund raising and volunteer promotion • Creation of new programs and services • Board involvement