Society for Case Research MBAA 2023
Experience level:
Intermediate
Intended Audience:
Faculty
Authors:
Karen Popovich, Saint Michael's College
Virginie Khare, Eckerd College
Can a folk legend fight another day? Re-branding Ethan Allen
Critical Incident - basic idea:
From the viewpoint of Executive director of Ethan Allen Homestead in Winooski, VT, Ms. Grove: while touring the colonial gardens pondering whether new ideas to develop volunteers and raise funds will work with the board.
LO and DQ
• Using the business canvas map to re-imagine the mission, vision, and long-term strategy
• Non-profit fund raising and volunteer promotion
• Creation of new programs and services
• Board involvement