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Kowalczyk, J.; Simpson, S.

The World of Disney: Staying Relevant and a Holiday Destination During the 2020 Global Pandemic

The Coronavirus made its way around the globe with staggering numbers of total cases, hospitalizations, and even deaths in every country. Leaving the fate of their people in the hands of government officials they stepped up and enforced new policies and restrictions for the time being. This of course varied state by states in the United States but nonetheless was an alarm for business of any type. Nonessential businesses were shut down for extended periods of time, the question of how to stay relevant and survive became the focal point of many strategic plans. The Walt Disney Company had to shut the gates of all parks and resorts worldwide, a segment that brought in millions each fiscal year. How did they stay relevant and remain a holiday destination?