Society for Case Research MBAA 2020

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Stuart Rosenberg

Peacock Corrugators

Leo and Rob Green were the owners of Peacock Corrugators, a large firm in the corrugated packaging industry located in Smithtown, New York. The brothers had taken the firm that was started by their father and their uncle and had grown the size of the business as well as its financial performance. Their most significant growth strategy to date had been when they built a Super Plant a decade earlier to centralize the firm’s operations. Now in their fifties, Leo and Rob were contemplating the future of the family business.