45th Annual Society for Case Research & Global Jesuit Case Series Summer Workshop

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Tina Jain

Sweet Joanna’s Cafe: Positioning for Success in a Post-COVID World

Sweet Joanna’s Café, a beloved café in San Francisco, is currently navigating the challenges of regaining its customer base in a post-COVID world. This case study explores the café's journey as it tackles the potential decline in customers, delving into its background, past successes, and the strategies it is implementing to increase footfall and position itself for success. By analyzing the café's company history, its pre-COVID operations, and its current plans to attract more customers, we can gain insights into the steps Sweet Joanna’s Café is taking to overcome these challenges and thrive in a changing market landscape.