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Alfredo R. San Agustin Jr., Enrico C. Osi

Sustainable Farming: a Narrative Analysis of the Values, Beliefs, and Attitudes of Organic Farmers in the Philippines

The Philippines’ agricultural sector in general was struggling with the constant decline in growth rate. Although different factors may have contributed to this situation, some were institutional lapses that focused on the commercial development of high-yield crops, with little consideration for biodiversity and sustainability. The "Green Revolution” of the eighties saw the expanded use of chemical fertilizers and pesticides in vast quantities, effectively erasing most of the country's traditional farming culture and practices, which also include organic farming. The purpose of the study is to develop a deeper understanding of the values, beliefs, and attitudes of organic farmers who are engaged in sustainable farming practices. This qualitative research utilized the narrative analysis approach that explored the shared experiences of the 11 purposively selected Filipino organic farmers located in Luzon Island of the Philippines. The study found that sustainable farming shared experiences manifested in the interplay of the six main narratives: health-consciousness, reconnecting with society, knowledge sharing, transforming through personal growth, entrepreneurial opportunity, and living in harmony with nature. The research’s limitations/implications focused only on farm owners in the Luzon region, with future research exploring possible similarities or differences in other regions. The findings of the study could encourage more local farmers and would-be farmers to move towards sustainable farming practices. With this study, the unheard stories of successes and challenges faced by organic farmers were highlighted amidst the ongoing COVID-19 pandemic. Keywords: Sustainable development goals (SDGs), Environmental Sustainability, Social Entrepreneurship, Sustainable Farming, Organic Farming, Values, Beliefs, Attitudes.