SOCIAL ENTREPRENEURSHIP: A STUDY ON ENTREPRENEURIAL ORIENTATION IN SOCIAL ORGANIZATIONS

Social entrepreneurship is configured as a new perspective, mainly in the field of management and social intervention, as it presents a different way of seeing the world, social relationships and ways of organizing, of acting to integrate in order to do so , establish innovations in social intervention. Some entrepreneurs focused on creating organizations around opportunities arising from social problems, such as poverty, health, energy, education and water purification, focusing more on social impact than on profits. Social entrepreneurs, in particular, have become the forefront of this transformation worldwide with the launch of new organizations that serve a wide variety of social needs, thereby improving the quality of life and promoting sustainable development around the world. The aim of this study is to identify the entrepreneurial orientation in social entrepreneurs, and thus contribute to a better understanding of social entrepreneurship at the organizational level and how it can be implemented. For this purpose, the concept of entrepreneurship, social entrepreneurship and entrepreneurial orientations will be reviewed first. The second stage of the research is based on data from primary and secondary sources and analyzes the case studies of social SMEs in Brazil affiliated with Ashoka from the perspective of entrepreneurial guidelines. It is an exploratory and qualitative research, with the development of technical procedures used for gathering bibliographic data and analysis of multi cases. From the exploration of the conceptual model to characterize the OE of Carmona, Martens and Freitas (2018), the case study will be carried out in four social SMEs. In the four cases studied, in the categories of the results of the entrepreneurial orientation of social entrepreneurs, the reality in question can be identified that they all seek to improve the quality of life and the self-esteem of the communities where they operate, generating “win-win” models, where the community improves quality of life indexes and entrepreneurs generate economic value, in this case the creation of social value in all of them is identified