As tourism is a major driver in any country’s economy, a case study is presented about a student based tourism provider in the City of San Fernando in the province of Pampanga in the Philippines. Fernandino Student Tourguides is a youth based, heritage tour provider that aims to help boost local tourism, help the horse drawn carriage drivers earn more, while the students themselves are being trained for future employment in the tourism sector and being sponsored for government national certifications in tourguiding services. The study may be basis for local and national policy making to boost further the country’s tourism industry while helping in the development of the community through education.
Experience level
Intermediate
Intended Audience
All
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