Bumble Bee Foods and Corporate Social Responsibility: Sink or Swim?
Bumble Bee Foods (Bumble Bee) is a multinational seafood company that sources tuna from fleets across the globe. Jan Tharp became CEO of Bumble Bee in 2018 when the former CEO left to fight charges alleging he had colluded to fix tuna prices. Tharp launched a five-year, $40 million initiative to establish sustainable sources of tuna, reduce plastic in packaging, and use technology to decrease the amount of lost or abandoned fishing gear in the ocean. The tuna fishing industry is 3,500 years old, with a long history of concerns including sustainability, the impact of tuna fishing on other species, and abuses of labor in the supply chain. In 2022, the Global Labor Justice-International Labor Rights Forum (GLJ-ILRF) filed a lawsuit against Bumble Bee and its claim of a “fair and safe supply chain.” The pending litigation was a blow to Tharp’s transformation of the global seafood company.
In completing the assignment, students should be able to:
- Identify the key components of a CSR report through a CSR audit
- Examine how an organization’s CSR strategy is addressing all stakeholders and
relevant industry and company issues - Describe what motivates an organization to disclose their CSR efforts
- Formulate ways for leadership to address negative CSR perceptions
- Evaluate the challenges a multinational firm faces in managing CSR issues