Improving the Hook in Case Writing

Cara Peters, Leigh W. Cellucci, Daniel Kerrigan
November 1, 2012
North America
Accounting & Finance, Economics, Entrepreneurship, Ethics & Social Justice, Human Resources & Organizational Behavior, Information Systems, Operations, Strategy & General Management, Marketing & Sales
7 pages
case research, case teaching, case writing, Journal of Case Studies
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Over time, each of the editors of the Journal of Case Studies has set a goal to improve the quality of publications produced by the journal. This ongoing goal has appeared to serve the journal well, as the outputs of the journal have grown stronger with each passing year. There are different paths an editor can take in pursuing increased quality, such as improving upon the review form, asking authors to provide a memo in response to the reviews, asking authors to make sure their learning objectives are consistent with Bloom’s taxonomy, and providing key words to improve with indexing of cases within library databases. One path the present editors have opted to follow is to utilize the “From the Editors” section (published within each volume) as a forum to provide direction and guidance on case writing.