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Perry Pallet: Pursuing Sustainability

Stella Hua, Stephen Bellrichard
January 1, 2016
North America
Strategy & General Management, Operations
14 pages
Sustainability Process, sustainability, Sustainability Strategy, Small Manufacturer, Pallet Industry
Student Price: 
$4.00 (€3.69)
Average rating: 

This case study introduces Perry Pallet, a small pallet manufacturer created to pursue sustainability within an industry that was going through a rapid sustainability-related transformation. This case outlines operational and sustainability processes at Perry Pallet, and highlights the difficulties and challenges that a small business faces while pursuing sustainability. It provides students a unique business and industry context to evaluate sustainability growth strategies and options from a strategic and value chain perspective and allows them to think about all the necessary changes throughout the supply chain to successfully develop and implement a sustainable growth plan.

Learning Outcomes: 
  1. Understand the trends and challenges in the pallet industry, and why innovation and sustainability are critical for the success of pallet companies
  2. Explore sustainability theories and approaches that can be adopted by a small business
  3. Formulate sustainability growth plans at operational and strategic levels