Primary File

National Football League: Responding to Traumatic Brain Injuries

Hall, D., Meara, R., Nachio, J., O’Rourke, J. S. (Editor)
January 26, 2018
North America
Strategy & General Management
22 pages
crisis management, customer communication, Non-profit, reputation management, management
Student Price: 
$4.00 (€3.75)
Average rating: 

A class-action lawsuit, in addition to high-profile suicides of former players, cause many to believe that the National Football League is not moving fast enough to ensure player safety. As football’s governing body, the NFL must find a way to mitigate future safety issues while safeguarding the future of the sport. 

Learning Outcomes: 
  1. To highlight the NFL’s ability to manage its response to player health and safety issues while dealing with a large number of stakeholders;
  2. To evaluate the NFL’s response to growing medical information regarding head trauma, to include rule changes and equipment modifications;
  3. To consider the extent to which the NFL’s communication of medical research had an impact on player safety and public perception;
  4. To encourage discussion of the roles and responsibilities that governing bodies have regarding their constituents;
  5. To explore ways in which organizations can respond to crises in which little information is available;
  6. To demonstrate the impact that traditional and social media can have on the way that events are perceived.