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Motorola, Inc: Smartphones and the Android OS

Anderson, S., Gilardi, J., Sennett, M., Westerhaus, J., and O’Rourke J. S. (Editor)
February 12, 2018
North America
Strategy & General Management
12 pages
smartphones, Andriod, market, Product, Progress
Student Price: 
$4.00 (€3.7)
Average rating: 

Motorola, the producer of some of the most popular phones on the market, has recently fallen in the public estimation. With their last success hailing back to 2004, the company hinges on its newest product, the Android smartphone. With the right outlook and communication, could it be the company's savior? 

Learning Outcomes: 
  1. To highlight the power and influence of emerging communication platforms;
  2. To illustrate how such platforms give individual customers a very powerful voice;
  3. To encourage analysis of how emerging communication platforms can be utilized to damage or enhance corporate reputation (from both corporate and consumer perspectives);
  4. To provide an example of a company forced to respond to the changing environment of consumer feedback.