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Facebook: The Evolution of Privacy?

Desharnais, Y., Jagadeesh, N., and O’Rourke, J. S. (Editor)
February 12, 2018
North America
Strategy & General Management
9 pages
privacy, privacy controls, consumer protection, end users, stakeholders, privacy norms
Student Price: 
$4.00 (€3.68)
Average rating: 

On December 1st, 2009, Facebook CEO Mark Zuckerberg announced sweeping changes to the site’s privacy controls. The result was strong criticism from advocacy groups, but general ambivalence from end users. The question for Facebook is how to manage these different stakeholders and remain at the forefront of society’s privacy norms.

Learning Outcomes: 
  1. To grasp the complexity of stakeholder management in companies with very large and diverse customer bases;
  2. To understand the role of a corporate communication department in an Information Technology company that is highly shaped by the vision of its founder;
  3. To foster discussion on the importance of privacy and the responsibilities that companies have in both legal and ethical terms.