Components
Change Management at Mars Publishing House
Jacinto C. Gavino, Edwin J. Portugal, Daisy T. Briones
May 1, 2014
SKU:
BUS-004799 Region:
North America
Topic:
Strategy & General Management
Length:
15 pages
Keywords:
Project management, change management, management, enterprise resource planning, resource management
Copyrighted by:
Journal of Case Studies
Student Price:
$4.00 (€3.7)
Average rating:
0
The case is about the challenge presented to Dennis Marasigan, an IT manager of Mars Publishing House. He was given the task to lead and manage a 10-month Enterprise Resource Planning (ERP) implementation project. The company experienced a dip in sales and increase in receivables despite exponential growth in previous years. The ERP system had always been a key to their success. It was critical in sustaining the growth momentum. This case shows how Dennis changed the overall mood of the organization towards a new ERP implementation from resistance and indifference to cooperation.
Learning Outcomes:
- To help oneself or other people recognize, identify, and verbalize their feelings and reasons for resisting change.
- To prioritize which stakeholder to deal with by identifying who has more power and influence over other stakeholders.
- To reinforce other people’s conviction in favor of change by getting buy-in.
- To select members that will be part of a high-performing cross-functional team.
- To devise a system for tracking progress vis-à-vis objectives of a change program.
- To sustain momentum for change.