Primary File

The Boeing Company: Take Off Delays for the 787 Dreamliner

Adair, Justin F., Tipton, Rory M., Marshall, John P., O’Rourke, J. S. (Editor)
February 15, 2018
North America
Strategy & General Management
13 pages
Global Business, healthy communications, modern innovation, production delays, corporate communication
Student Price: 
$4.00 (€3.75)
Average rating: 

This case will examine the complex challenges of a firm in the world of global business which must maintain healthy communications with customers, investors, and suppliers. The Boeing 787 Dreamliner is by most accounts a success story of modern innovation, yet its production delays present a unique challenge for a corporate communication officer. 

Learning Outcomes: 
  1. To illustrate the complexity of modern corporate communications in a global business environment;
  2. To provide an example of how a company must establish positive and reciprocal communications with its suppliers and subcontractors;
  3. To encourage discussion of how to maintain investor confidence in the wake of a business setback;
  4. To illustrate the difficult position companies enter when they release misleading or inaccurate information to the public;
  5. To facilitate a discussion of how effective communication is increasingly essential as businesses operate worldwide.