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The Capstone Guidebook is offered as a potential resource to graduate school college faculty and students as a coherent framework to stimulate student success. The Guidebook offers potential frameworks for capstone projects; concept research,...
What makes a truly great brand? The type that moves you… Gives you goose bumps, makes you laugh, or makes you cry? That makes you feel something? That makes you develop a relationship with that brand?
This class will give you a clear...
Robin Beemer, the owner-operator of a small beauty salon in the small town of Evart, Michigan, frequently agonizes over how to improve the profitability of her salon. The city of Evart lost a major employer the previous year and still struggles...
Due to high traffic-density and lack of convenient and cost-effective modes of transportation in Rome, scooters provided an effective mode of transportation. Oliver Page spotted an opportunity to start his own app-based ride sharing venture in...
This is the full preview of the Journal of Critical Incidents - Volume 11 (Fall 2018). Individual cases with the associated teaching notes can be found by searching the case title.
Illegal Procedure? Blackman High School...
This is the full preview of the Journal of Critical Incidents - Volume 10 (Fall 2017). Individual cases with the associated teaching notes can be found by searching the case title.
Is McDonald’s “Clowning Around” with Ronald...
This critical incident concerns the owner of a small used car company with two dealership locations in Michigan that was considering a name change in order to attract more customers. The controversy revolves around whether switching from a long...
This is the full preview of the Journal of Critical Incidents - Volume 9 (Fall 2016). Individual cases with the associated teaching notes can be found by searching the case title.
Groupon: Innovative Accounting Metrics for a...
This is the full preview of the Journal of Critical Incidents - Volume 3 - 2010. Individual cases with the associated teaching notes can be found by searching the case title.
Agrikraft: AcrosstheCulturalDivide...
This is the full preview of the Journal of Critical Incidents - Volume 8 (Fall 2015). Individual cases with the associated teaching notes can be found by searching the case title.
Urban Outfitters Bloody Mess ...