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Suzie Young was the owner and manager of Young Consulting Inc., a small, marketing services company located in Tampa, Florida. The mission of Young Consulting was to attend to the promotion and advertising needs of small businesses in the area...
This is the full preview of the 2019 Journal of Critical Incidents. Individual CIs with the associated teaching notes can be found by searching the case title.
Business Law
- To Yelp or ...
This is the full preview of Issue 1 for 2019 Journal of Case Studies. Individual cases with the associated teaching notes can be found by searching the case title.
- FullContact: The Case for No-Contact ...
Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
El caso de la industria azucarera mexicana se remonta a inicios de la década de los 90, cuando la firma del Tratado de Libre Comercio de América del Norte (TLCAN). En ese periodo, posterior a la promulgación de los decretos cañeros, la...
The purpose of this article is to provide professors and students in Jesuit business schools with the information necessary to justify and use ten principles that continue the distincively Jesuit approach to business and economics. Jesuits are...
The Capstone Guidebook is offered as a potential resource to graduate school college faculty and students as a coherent framework to stimulate student success. The Guidebook offers potential frameworks for capstone projects; concept research,...
La profesora Mercedes Torres explica en esta píldora formativa de la asignatura "STATISTICS I" qué es una variable y qué tipos de variables podemos analizar.
This is the full preview of the Journal of Critical Incidents - Volume 11 (Fall 2018). Individual cases with the associated teaching notes can be found by searching the case title.
Illegal Procedure? Blackman High School...
This is the full preview of the Journal of Critical Incidents - Volume 10 (Fall 2017). Individual cases with the associated teaching notes can be found by searching the case title.
Is McDonald’s “Clowning Around” with Ronald...