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Features professors Eve Geroulis and Ray Benton as they discuss macromarketing, which is the study of the influence that marketing policies and strategies have on an economy and society as a whole. We are all familiar with marketing campaigns,...
Features Professor April Lane, Kevin Willer of Chicago Ventures, and John Wilson of Winestyr discussing entrepreneurship. We’ve all read the stories, listened to the podcasts, and seen the movies, but do you really know what it is like to be an...
In his latest book, The Importance of Being Funny; why we need more jokes in our lives, Al Gini writes, “My steadfast belief is that humor is an attempt to deal with the palpable absurdity of life.” Listen as we explore the many functions humor...
This assignment was used in an International Accounting class to present the differences in culture and financial statements across different countries. It was given as a group presentation assignment where the groups were able to choose their...
This is an international financial statement analysis presentation assignment to be used in an International Accounting class. This was given as a group presentation to present their knowledge of the entire semester.
Written assignment for Principles of Marketing that challenges students to consider the personal value equation from a fresh perspective.
This assignment has students read a New Yorker article about research on consumer perceptions of food. The first two questions challenge students to hash out the experiments described in the article in terms of formal scientific design (i.e.,...
This assignment consists of a series of short online activities:
Students learn about how Google search data for terms related to influenza symptoms ended up correlating with actual CDC data mapping the spread of the virus. ...