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Pizza originated in seventeenth-century Naples, Italy, where it became a mainstay for the poor. In the twenty-first century, pizza was no longer considered food for the poor, but its economic attainability remained an important brand element....
This case study focuses on the success of Felipe Lopez as the CEO of companies in a medium-sized city in Colombia. The case allows students to examine different leadership theories and styles by exploring Lopez’s characteristics, experiences,...
This module aims to help the students apply the NLP methods to real text datasets for business insights – the coding component.
This is one of two modules in a teaching package. The first module, which can be downloaded...
A fintech mortgage company, Better.com, recently positioned itself to go public. Investor momentum began to slow, however, largely because of Founder and CEO Vishal Garg’s
multiple management misjudgments. When Garg fired a large number...
Moderna, Inc.: Protecting Against Corporate Espionage Gray, J.; Turner, K.; Mather, K.; O’Rourke, J. S. (editor) We live in a world where large corporations operate in a matrix of highly competitive markets. Companies in the private...
Shake Shack’s leadership found itself in a difficult situation when, after initially accepting $10 million in PPP (Payroll Protection Program) funds early in the onset of the COVID-19 pandemic, the company decided to return the money. As the...
This descriptive case discusses rebranding strategies in the quick service restaurant (QSR) industry. The case demonstrates Popeyes’ brand evolutions during changing customer expectations. As defined by Aaker’s (1992) widely used framework, a...
The document “The Vocation of the Business Leader: A Reflection” (VBL) facilitates the understanding of the Christian leader’s role in these times characterized by serious economic disturbances and growing inequality. VBL points to new...
This study reflects the necessity to incorporate spirituality into business practices while building on a foundation of responsibility and sustainability. The articulation between these three practices is necessary to respond to the three...
Research on sustainable people management has focused on the macro level, while overlooking methods to implement sustainability at the operational level, specifically, in its employee hiring processes. We argue that when hiring processes assess...