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This critical incident represents a real situation in which a well-known billionaire television executive, Oprah Winfrey was caught in the middle of a sex scandal at her beloved Leadership Academy. In response she visited the school to ensure...
This critical incident describes Greenpeace’s social media and direct-action campaign targeting Lego for its business relationship with Shell Oil. Greenpeace was opposed to Shell’s plan to drill in the Arctic and was concerned that Shell used...
Danielle O’Reilly was frustrated. She paid for a massage several weeks ago and was really looking forward to it. However, she had just been told that she was not going to get her massage and there was nothing she could do about it. Danielle...
This is the full preview of the Journal of Critical Incidents - Volume 7 (Fall 2014). Individual cases with the associated teaching notes can be found by searching the case title.
HealthCare.gov Website Failure ...
Marketing education in Jesuit business schools, as in most other business schools, is mainly oriented towards traditional for-profit business enterprises. Over the last decade interest has grown in the field of social entrepreneurship and in...
This is the full preview of the Business Case Journal - Volume 21, Issue 2 (Summer, 2014). Individual cases with the associated teaching notes can be found by searching the case title.
CHEATING ON THEIR TAXES OR ETHICALLY DEDUCTIBLE...
This is the full preview of the Business Case Journal - Volume 21, Issue 2 (Summer, 2014). Individual cases with the associated teaching notes can be found by searching the case title.
CHEATING ON THEIR TAXES OR ETHICALLY DEDUCTIBLE...
Sustainable marketing is one of the main challenges facing firms over the next few years because of its potential impact on both the growth of firms and the image of business people, hence the need for executives to manage its implementation....
This is the full preview of the Journal of Critical Incidents - Volume 6 (Fall 2013). Individual cases with the associated teaching notes can be found by searching the case title.
Target: The Challenge of Data Mining...
This is the full preview of the Journal of Critical Incidents - Volume 5 (Fall 2012). Individual cases with the associated teaching notes can be found by searching the case title.
Gender Selection and Sally’s Dream Girl...